This is an activation I worked on at R/GA to launch Uber’s Rewards program.
Modern problems are small but real roadblocks to keeping life moving. An addiction to the snooze button. Rain on a good hair day. Airports. In general. A fridge full of food but no desire to cook. Now, instead of accepting these annoying problems as a part of life, Uber Rewards has clever tiers and benefits to remove these roadblocks and keep you on a roll.
ECD: Genevieve Hoey ACD: Cristian Costa & Tomas Almuna Art Director: Dana Goldstein Copywriter: Kate Allen