DICK’S SPORTING GOODS: INSIDE MOVES

THE CHALLENGE: When woman hear the name “Dick’s” Sporting Goods they don’t think of it as a store for her

THE SOLUTION: Showcase the female leaders who are shaping the future of the company through the decisions they make everyday for the Dick’s Sporting Goods consumer

DICK’S SPORTING GOODS: THE ORIGINAL

When you play sports, whether you’re playing intramural soccer after school or training to go pro, mom is your #1 fan who’s always been there for you ever since the beginning. This Mother’s Day spot is dedicated to her.

https://www.adweek.com/commerce/dicks-sporting-goods-celebrates-moms-our-first-coaches/

The team:

Chief Creative Officer: Madonna Badger

Executive Creative Director: Clark Fisher

Art Director: Dana Zusy

Art Director: Emily Davis

Copywriter: Anne Askew

Greenpoint Pictures The Hudson Dusters